Search-lite

Search-lite was looking to launch an innovative new way to recruit. They initially wanted a 3-4 thousand word lead magnet to get people interested. After consultation we went with a very short whitepaper made mostly of easy-to-skim infographics, a series of emails that offered real value to readers, and a matching website with an interactive search light users could hover over to highlight candidates.

Developed responsive website: Designed content presentation for different screen sizes. A big part of the experience is an interactive search-lite functionality in the header that scrolls across the screen at the start.

Lead magnet & email campaign: Developed an easy-to-skim whitepaper introducing the product. Also created a series of supporting emails that eased readers towards a contact request.

The end goal was simple: Contact requests. That's it. Everything reinforces the 'search-lite' metaphor. Everything is the shortest route possible to a contact request.

We did user research to understand what the audience valued, used the research to create a short easy-to-consume document, created a series of emails offering predefined value points, and built a website hitting every point needed to support the email campaign.